Competitor research

See who links to any site, and who links to your competitors but not to you

Site Explorer gives any domain an Authority Score from 0 to 100 and its history by quarter. Backlinks lists the sites that link to it, what was gained and lost since the last update, and the link gap between you and up to three competitors.

Live today
5

Available today

5 features
  • Site Explorer & Authority Score

    A 0–100 Authority Score and global rank for any domain, from a public web graph, with history by quarter.

    LiveIn every package
  • Domain comparison

    Two or three domains side by side: Authority Score, rank and referring domains.

    LiveIn Starter, Pro and Advanced
  • Referring domains

    The domains that link to a site, ranked by their Authority Score, with export.

    LiveIn every package
  • New & lost referring domains

    Domains that started or stopped linking to a site since the previous quarter.

    LiveIn Pro and Advanced
  • Link gap

    Domains that link to your competitors but not to you, best first.

    LiveIn Pro and Advanced

Where the numbers come from

Rankbist uses Common Crawl's domain-level web graph: millions of domains and the links between them, published openly every few months. The Authority Score is our own 0–100 rescaling of each domain's place in that graph, so a site that many well-connected sites link to scores higher.

It is a large sample of the web, not every link that exists, and every screen says so. Links are counted between domains, not page to page, and a domain the crawl didn't reach is shown as “not in the graph”, never as a score of zero.

Why it costs less

The big link indexes run their own crawlers and charge for it. An open, published graph lets us offer domain-level research in every package, including Start for free, with three lookups a day. Read more about where our data comes from.

Step by step3 steps

Find your next links in three steps

  1. 1
    Step 01

    Look up a domain

    Yours or a competitor's: Authority Score, rank and referring domains.

  2. 2
    Step 02

    Compare

    Put up to three domains side by side and see who is gaining.

  3. 3
    Step 03

    Close the gap

    List the sites that link to your competitors but not to you, strongest first.

Nothing to lose by trying it

Start on the free plan today and move up only when it has earned it.

  • Free plan, no card

    Three content checks a day for as long as you like.

  • 14-day refund

    Not happy with a paid plan? Ask within 14 days for a full refund.

  • Cancel any time

    From the billing portal. You keep access to the end of the period you paid for.

  • Price kept

    Later price changes apply to new signups, never to you.

See how your content scores

Three checks a day are free. No card needed.